Why Marketing Teams Need Talented Developers
Although marketing agencies (even PR agencies)aren’t traditionally known for using technology for their daily operations, they're practically married to technological products in order to deliver digital media services to their clients today.
To develop responsive web design
By definition, responsive web design is technologies that “use media queries to figure out what resolution of device it's being served on. Flexible images and fluid grids then size correctly to fit the screen. If you're viewing this article on a desktop browser, for example, try making your browser window smaller. The images and content column will shrink, then the sidebar will disappear altogether.” In order an digital marketing agency or company to develop responsive web design, they need to have talented developers or other IT experts to implement the IT components. While marketers or business strategies can come up with website strategy or other digital media strategy to maximize the potential of a responsive website, it’s the developers who actually turn a website into responsive.
To migrate content from an old website to a new website
When a company changes its website, it often has to migrate its current web content to the new website. It has to migrate its blog posts, homepage content, social media buttons, as well as other information on its webpage to the new site. In order for this migration to work successfully, the developer has to ensure the URL redirects work properly so that when a visitor searches for the old content, he or she will land on the new webpage. All this can’t work without the help of a prolific developer.
To set up digital tools
While tools such as Google Analytics and Google AdWords are generally very marketer-friendly, as in marketers don’t have to have in-depth IT background in order to use these products, certain components may require the assistance of IT developers. For instance, though marketers can easily determine the overall performance of a landing page through their analytics account, they have to install a specific code if they want to obtain detailed information regarding that page. If the marketers share a particular landing page on multiple digital channels and want to see which channel produces the best results, the marketers need to implement a specific Google Analytics code to that page in order to assess the performance in detail. This implementation process can be a very complex process but can be simplified significantly with the help of a developer. By having a developer in their team, marketers can ask the developer to set up the various digital tools instead so that they can focus primarily on the strategic and creative aspects of digital marketing.