Mobile Marketing to Continue Exceptional Growth Through 2015 | Smartt | Digital, Managed IT and Cloud Provider

Mobile Marketing to Continue Exceptional Growth Through 2015

Mobile Marketing to Continue Exceptional Growth Through 2015

The Mobile Marketing Association has released the results of their six-month Mobile Marketing Economic Impact Study. The report found that US marketers currently spend $6.7 billion on mobile marketing, and projects that number to reach $20 billion by 2015. The researchers also note that the reach of mobile is expanding as devices improve and adoption rates soar, and found a Marketing Impact Ratio of $20.77 per dollar spent in 2012. They expect that number to level off but remain above $20 throughout the next several years.

This report reflects the fact that mobile has become a critical communications channel for all businesses, regardless of industry. As devices become more powerful and network speeds improve, mobile is becoming a primary if not the primary screen that consumers use to interact, find information, and consume media over the internet. Marketers need a mobile strategy that includes responsive design techniques, mobile SEO, mobile-friendly content, and social media engagement to catch and keep the attention of these on-the-go consumers, and must integrate their mobile efforts with their overall marketing strategy.

Download the full report at mmaglobal.com.

 


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