Marketo has released the marketing automation industry’s first solution for Google AdWords’ new Conversion Import feature. The rollout allows users to easily view conversion data from Marketo within Google AdWords and see which clicks led to qualified leads, opportunities, and new customers. By generating these offline conversion metrics, the new service can help marketers improve AdWords results and optimize ad spend when adjusting AdWords bids.

 

Marketo’s new launch will resolve one of the largest issues in B2B marketing: the inability to track the length of B2B sales cycle. With Marketo’s new service, businesses will be able to see which marketing tactic contributed to the sales cycle and ultimately resulted in a sale – even if it takes a few months.
 

Read the whole article at MarketWatch.