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How We Improved Our Social Media Performance with These 3 Tools

Do you want to see what bloggers or Twitter users are saying about your brand? Do you want better results from your online social interactions? Here are three social media tools that will give you more insights from your social media marketing:
  1. Mention

    Mention is a keyword monitoring tool.
    Mention searches for online mentions of your selected keywords on 8 different sources: web, Facebook, Twitter, news, blogs, YouTube, forums, and images. This is a major advantage compared to other social media tools  which search fewer platforms because it gives companies more comprehensive results.
    For example, if you are the Canadian Solar Inc., a Toronto-based solar panel manufacturer, you can use Mention to determine which aspects of solar panels environmental activists, news writers, or mommy bloggers find unsatisfactory. If you see a lot of complaints about the weight of solar panels, you can make a product modification based on valid feedback.
    You can also use Mention to monitor demand for your company’s product. Using the Canadian Solar Inc. as an example again, you can set up keywords such as “electric bill” and “expensive” to determine whether consumers are dissatisfied with their electric bill costs. If there is a growing number of complaints, you can hypothesize that there is implicit, but growing, demand for your solar-powered products and that consumers will be more open to marketing campaigns for economical energy alternatives.
  2. Swayy

    Swayy is a dashboard which discovers relevant online content based on your Twitter, Facebook, or LinkedIn audiences. 
    By connecting your social media accounts to Swayy, you can find out which articles or topics are trending within your social communities. For example, you may realize that your social audiences are mostly discussing about the new Facebook video ads or Twitter’s ‘Fave 5.’
    Once you have identified these trending articles or topics, you can share them directly via Swayy or create original content of your own to share. Either approach will help improve your social media engagement because you will be publishing content your audience is interested in. You can also have Swayy monitor preselected topics to gauge audience awareness.
    Swayy also offers an analytics dashboard which showcases your posts’ performances (i.e. number of clicks or retweets). This helps you determine whether you have actually created relevant content or shared it at the right time.
    (Photography by: The Next Web)
  3. Tagboard

    Tagboard lets companies monitor conversations that revolve around specific hashtags on Twitter, Facebook, Instagram, Google+, and Vine. 
    This helps brands identify which social networks their audiences use, who the relevant influencers are, and what are the audience’s demographics.
    This information lets companies target and prompt relevant influencers to share their own brand messages, customize content based on the audience’s gender or age group, or grow social networks that the target audience actually uses. 
    Tagboard also lets brands filter conversations by specific social channels. For example, companies can specify they only want to discover conversations from Instagram, Google+, and Vine. This helps businesses find relevant conversations on the social networks they currently use so that they can engage more effectively with users.
    This feature also helps brands determine whether they should start using certain social channels. For instance, if they monitor and discover there’s a high volume of industry-related conversions on Twitter - a platform they currently aren’t using - they can re-evaluate whether they should start using Twitter. 

Companies often don’t have the time to test different tools and evaluate whether they fit their needs. We believe these three would be useful to your social media marketing.  We encourage you to take a look at the tools yourself, understand the different features these platforms offer, and determine whether they can help your social media programs. 
If you have questions, comments, or suggestions for other tools you’d like us to review, please share them below!