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How Digital Marketers Can Stay Relevant

Digital marketers are not as proficient and confident as they seem. According to Adobe’s recent research, many digital marketers lack confidence in their own digital abilities as well as their company’s marketing programs. Only 48% of business professionals who consider themselves digital marketers believe they’re proficient in their field. A possible reason for this low confidence is that a majority of digital marketers haven’t attained formal training in digital marketing. Aside from this lack of confidence in their digital abilities, many digital marketers have little faiths in their company’s digital marketing initiatives. According to Adobe, only 40% of marketing professionals think their company’s overall marketing is effective. Digital marketing in particular is even more underwhelming as only 9% of marketing professionals strongly agree with the statement “they know their digital marketing is working.” 
For businesses, these findings should be terrifying as there’s a strong correlation between a company’s overall business performance and its digital marketing ability. According to the Adobe study, high-performing companies are twice as likely to consider their company as proficient in digital marketing than low-performing companies.
To overcome this impediment, businesses can attend training workshops to equip themselves with proper digital marketing skills.
Here are three benefits of attending digital marketing training workshops:
  1. Learn technical skills.

    By attending digital marketing workshops, you can learn how to effectively use different digital marketing tools that best target consumers today. With these workshops, you can gain comprehensive knowledge on the ins and outs of vital digital tools such as Google Analytics, Google AdWords, and Facebook advertising. For instance, you can learn how to create conversation funnels on Google Analytics, create advertising campaigns and manage your daily budgets on Google AdWords, and utilize nanotargeting technique on Facebook. By adopting these technical skills, you can improve your marketing performance dramatically. (See Also: "4 Reasons Why Every Company Should Attend a Digital Marketing Training Workshop") 

  2. Gain industry knowledge.

    Marketing is constantly changing. To remain competitive in this ever-changing, dynamic industry, it’s important for you to stay on top of the digital marketing game by learning about Google’s new search algorithms, Facebook’ updated newsfeed algorithms, and Google’s new product listing ads. By attending digital training workshops, you will be able to understand the various recent digital marketing updates and acknowledge the impact these changes will create on your business. Moreover, you will be able to modify your marketing initiatives to reduce your risks and maximize your marketing performance. 

  3. Make more money.

    “Rule No.1: Never lose money. Rule No.2: Never forget rule No.1” – Warren Buffet. The most important goal of a business is to make money. Thankfully for digital marketing approaches, you will be able to achieve this goal. By developing impeccable technical skills on digital tools such as Google AdWords and gaining industry-related knowledge regarding latest digital marketing practices, you will be able to create marketing campaigns that will best entice your audience. Whether it’s disseminating AdWords ads at optimal times or changing your web content after assessing your page’s bounce rate, you will be able to strategically make changes that will improve your business’ overall performance.

Digital marketing proficiency is a must for marketing professionals today. Without it, marketers will become unproductive as they will lack knowledge regarding the best digital channels for targeting today’s consumers. What’s more, they will lose their competitiveness against their digital-savvy competitors. To develop robust digital skills, you need to work with marketers who have immense experience and knowledge in this field.
Smartt offers a series of digital marketing training courses that teach the latest digital marketing best practices that our digital strategists use when consulting our clients. We offer a 1-day P.A.C.E. Digital Marketing Training Course and a 2-day Google Analytics Success Training Course. Please check our digital marketing training page for upcoming classes and course dates.