Google has introduced
a new report to analyze and optimize your search footprint with the new Adwords Paid & Organic report. With this new report, you can compare your performance for a query when you have an organic listing, a paid ad, or both appearing on search results.
This new report will help marketers understand the interaction between paid and organic search. For example, marketers that want to convince their bosses why they are running paid ads along organic results may be able to prove their cases with an increase in CTR.
To use this feature, make sure you have linked your Adwords account to a Webmaster Tools account. Read more about how the new paid & organic report save you time and helps improve your search marketing performance on the official Adwords blog.