Best Content Writing Practices Revealed
Know who your readers are, what their pain points are, and how you can make their lives easier. This will help you create content that will further attract prospects and retain clients. To create content that better resonates with your audience, start by creating customer personas. It will give you a better overview of who you are writing to, what personalities they have, and that’s important to them.
Know what problems your content will solve for your readers. Create a list of potential topics or discussion points based on your customer personas. If you need additional insights for your customer personas, try talking to clients, researching online, or conducting primary research through interviews, surveys, or focus groups. You can also use digital techniques such as social network mining, secondary researching, and keyword monitoring.
Understand why your content is relevant to your audience. This will help you acquire your readers’ full attention with content that deeply resonates with them. To determine if your content is applicable to your readers, go back to the who and what stages and see if your content resolves your readers’ problems.
Know when’s the best time to publish or share your content. This will help your content receive the maximum engagement or readership. To find out when’s the best time to share you content, try researching case studies or articles online.
Know which platforms are the best for publishing or sharing content. This will help you assess which networks will give you the greatest readership and engagement. For instance, if you want to connect with Chinese consumers, you may want to use the Chinese micro-blog, Weibo. If you want to share a colourful infographic, you may want to use Facebook.
Know which delivery format best suits your content. This will enable your content to acquire the most engagement and readership. Some examples include stories, lists, visual images (infographics) and case studies.