AdWords Calls to Conversions Feature Unveiled: How Marketers can Leverage It
Measure your mobile advertising performance more precisely
By using this new feature, you can directly identify the relationship between you mobile advertisements and conversion rates. This enables you to juggle between several mobile advertisements and determine which ad copy generates the most calls and sales. Moreover, it enables you to assess which keywords are the most effective in trigging your adverts and producing sales. Additionally, it allows you to determine which time of the day generates the most calls and conversions. This in turn can help you optimize your other digital advertising campaigns.
For instance, if you discover that a majority of the calls from your mobile advertisements occur between 11am and 1pm, you can use this information to promote your web content or products or services through other digital channels. By gaining this information, you can tweet or post Facebook status update regarding your blog article or offering during the same time period, as that’s when your target audience is likely engaged online.
Optimize your cost-per-acquisition (CPA)
Cost-per-acquisition (CPA) is a bidding strategy that automatically sets bids to help you attain as many conversions as possible while meeting your average cost-per-acquisition goal. Hence, by integrating Calls to Conversions function with cost-per-acquisition, you can maximize your sales through phone calls while keeping your advertising costs at minimal.
This function is especially useful for small and medium enterprises (SME) as they often have restricted advertising budgets. Additionally, they frequently have limited man-power, making manually running advertising campaigns highly difficult. That said, by using Calls to Conversions with CPA, SMEs can set a daily advertising budget and allow AdWords drive sales calls for them.
While this new release is extremely useful to increase conversion, it may not be optimal to enhance brand awareness. If you want to boost your brand exposure, you want to use the Maximize Clicks bid strategy to obtain as many clicks as possible. This enables you to let more consumers acknowledge you brand and in turn, increase your chance of converting more shoppers into customers.