5 Ways to Increase Your Shopping Cart Conversion Rate
Increase the size of your checkout button
Your call-to-actions such as Add to Cart and Start Checkout should be large and clear. According to Inc. Magazine, large and direct call-to-action buttons have shown to decrease shopping-cart abandonment by 33% when the buttons are enlarged and defined. The reason could be that consumers subconsciously like to be directed when they’re shopping. They may enjoy being instructed so that they don’t have to think immensely during their decision-making process. They can instead use their time and energy to immerse in the user-experience, vivid product images, and website layout.
Show icons of your security suppliers
According to HubSpot, “20% of consumers won’t shop online because they’re afraid. Of those who do shop online, 30% worry while doing so, and 22% only use well-known ecommerce sites.” To ensure your shoppers feel comfortable disclosing their financial and personal information on your site, you have to prove your website is secure by displaying the icons of your security suppliers. You can show icons of companies such as VeriSign, GeoTrust, and Thawte to prove your authenticity and security level. This will also benefit your bottom line as shoppers spend 16% more when they know their personal information is secure.
Reduce the number of clicks and steps during the checkout process
There’s no better to way to turn off your shopper than forcing them to endure a long, tedious checkout process. Generally, shopping carts today should be no longer than 2 long pages and request no other information such as address and credit number. This simplified process can help shoppers accelerate the shopping process and increase their likelihood of buying an item.
Allow consumers to purchase items without creating an account
While forcing consumers to create an account in order to make a purchase is useful to garner customer data, it’s terrible for converting sales. By making your shoppers create an account in order to purchase an item, you’re indirectly inducing them to abandon. Similar to a long checkout process, account creation harms the shopping experience and makes the entire shopping process more “bumpy.” If you want your shoppers to create an account, you can ask them politely after the sale while allowing them to make a purchase without an account. This will improve the shopping experience and conversion rates as conversion rates augment by 45% when guest check is available.
Display your return policy
The return policy is an important facet of the purchasing process. According to Inc. Magazine, 63% of customers examine the return policy before they buy an item. To ensure your consumers can easily find and see your return policy, you should display it prominently. You can display it in large, bold letters next to the continue shopping button or beside the product features section where consumers will likely go over. Regardless where you place your return policy, the key is to display it clearly where your shoppers can access it effortlessly.