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5 Questions that will Improve Your Social Media Performance Drastically

Social media is becoming the most important element in the marketing communications mix. By using social platforms such as Facebook, Twitter, Google+, businesses are able to effectively connect with today’s digital-savvy consumers. That said, many companies still see challenges in strategically using their social media pages. Why? Because they don’t ask themselves the right questions before they started using their social media platforms.
Here are 5 questions you can ask yourself before you start promoting your brand through social media channels:
  1. Who am I targeting?

    Just like in traditional marketing, knowing who your audience is will help you create content that most appeals to your consumers. For instance, if you’re using content to target marketing professionals on Twitter, you want to create content that’s related to marketing trends or digital media. On the other hand, if you’re targeting teenagers, you want to produce blog posts filled with colorful images instead of textual content. In addition, your blog post topics should be more leisure and fun. To gain a better understanding of who your audience is, use consumer personas. By using this approach, you’ll be able to know your customers’ demographics as well as interests and in turn, help create content that truly resonate to your audience’s needs.

  2. Is it suitable for me?

    Not every company needs social media. If your target market doesn’t use social media often or at all, it may not be necessary for you to invest time and resources in social media. Instead, you can use traditional marketing channels such as radio or newspaper to effectively reach your target audience. After all, marketing is still about connecting with your consumers. If certain communication channels are more suitable to target your consumer market, you should use these channels.

  3. What is my goal?

    To effectively use your social media platforms, you should create measurable goals. Whether it’s to increase web traffic or number of retweets, your social media efforts should be geared towards defined, quantifiable goals. This allows you to come up with tactics specifically for these objectives. For instance, if you want to increase web traffic, you can frequently create web content and promote them through Twitter to drive inbound traffic. That said, if you don’t use this type of marketing approach, you’ll have unfocused, cluttered social networks.

  4. How do I calculate my ROI?

    Once you’ve established your goals, you can come up ways to calculate your ROI. For example, if your goal is to increase web traffic through content marketing, your ROI could measured by dividing increase in web traffic by time spent on writing and promoting web content. This will allow you to use proven results to determine if you’re effectively using your time and resources to achieve your goals.

  5. What is the most suitable social platform for me?

    Managing social networks can be costly and time-consuming. Hence, it’s important for you to determine which platforms will give you the largest returns before you start creating different social accounts. After all, you don’t want leave your social pages high and dry a few weeks after the launch due to time and financial restraints. To avoid this problem, you should first see which networks will satisfy your company needs and help you achieve your goals. For instance, if you want to increase web traffic, opening just a Twitter account may be optimal as you can use this platform to enhance traffic by interacting with other Twitter users and sharing relevant content.

Social media can help companies gain brand recognition, provide customer service, and augment website traffic significantly. That said, it’s important for companies to understand the core purpose of their social media initiatives above before creating social media accounts to avoid any future problems. By asking these questions, businesses will be able to clearly define their social media goals and the tactics required to successfully achieve these objectives.