4 Best Ways to Get More Retweets
Getting retweets is one of the most cost-effective and powerful ways to increase online. By inducing retweets, you can drive web traffic, reach qualified leads, and augment brand awareness. Here are 4 ways you can use to get more retweets:
Tweet original content that your followers care aboutThe first step in inducing more retweets is creating and tweeting useful, relevant content. It’s only through the formulation of original, valuable content will your followers become interested in your articles and share them with their peers. After all, Twitter users are solely interested in leveraging your content to build relationships with their own peers. Moreover, they want to enhance their image and establish themselves as a credible source so that they can nurture positive relationships with potential networks. Hence, by creating useful content, you can help your followers achieve their goals which in turn will help you increase your online visibility.
Find optimal tweeting times using social media toolsIn our previous article, “How to Find the Best Time to Tweet,” we’ve mentioned several social media tools that can help you identify the best times to publish retweets. Tools such as SocialBro, Tweroid, and Sprout Social allow you to find the best hours of the day and days of the week where your followers are more likely to share your tweets and engage in your content. To utilize these services, all you have to do is create an account and you can generate a Twitter engagement report from their panels. This enables you to optimize your Twitter schedule and attain maximum retweets and engagement.
Mention specific individuals or organizations in an article and tweet out to themBy mentioning various organizational groups or individuals in your article, you can reach out to them through Twitter and encourage them to share your blog post. You can for instance quote what a local social media expert has said in your blog post and reach out to him and indirectly induce him to share the article. You can also write follow-up articles for events and ask the event organizers to retweet. This approach is particularly useful for local events as local organizations also want to build long-term relationships with other local businesses and professionals.
Measure your results and make changes accordinglyThe final part of the retweet-gaining process is measuring your results and iterate accordingly. By using data to assess your performance, you can determine if you’re generating the outcome that you wanted. For instance, you can examine if you’ve increased your number of retweets or if your web traffic has improved significantly from your increased retweets. This will help you determine if you’re tweeting at optimal times, creating potent content, or reaching out to the right individuals. Moreover, it’ll help you come up with new approaches to generate more retweets.
With the explosion in technology, communication between brands and consumers are no long vertical where only brands could convey messages to their audience. Now, consumers can communicate with brands back-and-forth and more importantly, they can communicate with one another laterally. This creates an enormous opportunity for brands to expand their reach and awareness profoundly as consumers can do all the advertising for them. Twitter in particular has helped brands accelerate this process by fostering a community where communication amongst users is embraced. By using the 4 approaches above, you can leverage Twitter to your advantage by inducing users to retweet your content and message.