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10 Fascinating Social Media Stats Unraveled: What They mean to Marketers

TheNextWeb today revealed 10 fascinating social media facts that may improve your social media strategy. Here are the 10 facts:
  • Twitter’s fastest growing user group is the 55–64 year olds.
  • 189 million of Facebook’s users are ‘mobile only.’
  • YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network.
  • Every second LinkedIn attains 2 new members.
  • Social media has surpassed porn as the number one web activity.
  • LinkedIn has fewer active users than Pinterest, Google+, Twitter, and Facebook.
  • 93% of marketers use social media for business.
  • 1/4 of smartphone owners aged 18–44 say they can’t remember the last time their smartphone wasn’t with them.
  • Only 9% of U.S. marketing companies employee a full-time blogger, though 62% of them blog or planned to blog in 2013.
  • 25% of Facebook users don’t adjust the privacy settings.
By acknowledging the 10 key social media findings, marketers can comprehend the dramatic changes in the social media space. To help marketers thrive in this uprising, dynamic environment, we’ve come up with 3 approaches:
  1. Create timely, relevant content

    Given that 93% of marketers use social media for business, it’s very difficult for you to distinctively stick out from the crowd. The only way to do so is through creating content that resonates with their desires. By frequently creating web content regarding the latest marketing news, technology trend, or product release, you’ll be able to continuously engage with your readers with insightful, relevant information. This will allow you to continue to nurture close bonds with your audience, which in turn can help you remove any barriers if you want to promote your products or services in the future.

  2. Use Facebook mobile advertising to target local consumers

    Since a vast amount of Facebook users are ‘mobile only’ users, you can use Facebook’s advertising features to target local shoppers. You can use Facebook’s ad products to promote local networking events or discounts to users who are most likely interested in the offerings. For instance, if you’re a local AMA chapter, you can use Facebook’s mobile advertising feature to target users who have put down marketing, social media, or other business interests as their hobby. This method of market segmentation can help you reach local consumers who’re likely to have purchase intentions regarding your product.

  3. Invest in social media marketing

    According to Marketing Charts, a majority of U.S. marketers say they’ll increase their social media and content creation budgets in 2014. Why? Most likely because of the saturation of Facebook pages which has forced companies to invest heavily in creating exceptional content. Moreover, companies most likely want to leverage the world’s most potent digital platforms to expand their brand worldwide. Currently, Facebook has 1.1 billion users while Twitter has 218 millions. Hence, by spending time and effort in cultivating a large, engaged Facebook and Twitter community, companies can expand their brand overseas without investing a single dime in opening a new retail store – a strategy that any consultant would be proud of.

Social media is becoming one of the most vital communication channels in integrated marketing communications. By leveraging social networks such as Facebook, Twitter, and YouTube, businesses can interact with their desired market and discover ways that will best increase their purchase intention. However, it’s only through the diligence in content creating, social media marketing, and mobile advertising will you be able to first capture your consumers’ minds, and ultimately, their hearts.