Blog

Mobile sales will rise from $8 billion in the US last year to $31 billion by 2017, making up 9% of total retail sales according to research by Forrester that was reported by Ma

Remarketing, or retargeting, lets you advertise online or via email to people who have already visited your website and keep your products or services front-of-mind. For example, a visitor may look at shirts on your clothing website, but leave without buying anything.

The internet is buzzing this morning over Facebook's newly unveiled Graph Search feature. Unlike Google, Graph Search isn't web search but rather indexes users' publicly available Facebook information to provide answers to precise queries.

Consumers are constantly bombarded with advertising and marketing messages.

The digital landscape is constantly expanding and updating. As marketers it’s critical to keep up with trends in technology and consumer behavior. 2012 saw big changes in social media, mobile marketing, and analytics, just to name a few, and the pace isn’t slowing.

Facebook and Twitter get most of the hype these days, especially with Facebook’s IPO and rumours of a strategic investment by Apple in Twitter. Relatively speaking, LinkedIn seems to fly under the radar.

In a previous blog post, we discussed why it’s important to identify and target your influencers rather than do social media blasts to everyone who follows you.

in·flu·ence: noun \ˈin-ˌflü-ən(t)s,: the effect that a person or thing has on someone’s decisions, opinions, or behaviour or on the way something happens.

We can’t all be Number One on search engine results pages (SERPs). But sometimes just getting on the first page is good enough if your listing manages to stand out.

If you love Google Analytics as much as we do, your fondest wish is that you could have it track all your digital marketing activities such as content marketing