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Facebook has been rolling out some interesting initiatives over the last few months, including the expansion of social context outside sponsored stories, its

One major benefit of digital marketing is its ability to let brands measure marketing performance precisely. Everyone monitors pageviews, percentage of new visitors versus return visitors, referring sites. Here are three metrics that you should monitor to acquire deeper insights:

The size of the social media community isn’t as vital as it seems; the quality of your fans and followers is significantly more important than the quantity.   According to

Marketers today need to do more than buying media, writing newspaper advertisements, or creating direct mails; they’re growing social media communities, launching and managing pay-per-click campaigns, and running remarketing ads on Twitter.

All marketers understand the importance of measuring social media engagement; however, it’s hard to know which tools and metrics to use. Here are 3 tips you can assess social media performance:  

Valentine's Day is less than a couple days away and customers have already started searching online for gift ideas, as seen on the graph below: Canada:

Marketers, just like everyone else, make mistakes. Here are 5 major mistakes that marketers often make in digital marketing: 

Facebook is one of the major communication channels for companies to acquire new customers, engage with current clients, and develop a strong brand image. Here are 4 tips you can use to improve your Facebook presence:

Content marketing has become vital for companies who want to engage their desired audiences, promote products or services, and convert sales.

While the array of digital channels has allowed companies to target audiences easily, it has created difficulties for brands when they need to evaluate the effectiveness of each digital outlet.