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Welcome to the fourth and final entry in our Social Media for B2B Marketers blog series, where we've discussed how to set up company pages and begin building your brand presence on LinkedIn,

Not willing to let Amazon ascend the digital marketing hierarchy on its own,

Canadians are the second largest consumers of online video after Britons, according to a comScore study

Paid search is a great way to drive traffic to specific products or services on your site, or for those search terms that are too popular to compete on organically.

On the 40th birthday of the cell phone today, Advertising Age reports that eMarketer has increased its 2013 mobile advertising forecasts.

Today's is the third entry in our Social Media for B2B Marketers blog series.

In today's internet news, Lululemon has released a line of leather yoga wear, YouTube is

Conversions let you know whether a particular page on your website is doing its job. By creating a conversion funnel, you can determine whether other pages that are meant to drive conversions are doing their jobs, and at what points visitors are dropping out of the conversion process.

The internet is awash in red equals signs this week as the United States' Supreme Court hears two cases on same-sex marriage, and many brands have released variations on the image to show their support for marriage equality.

Welcome to the second installment in our series introducing B2B marketers to the basics of social media marketing.