Why “We Back Up Every Night” is Not a Disaster Recovery Plan

Data backup is not the same as disaster recovery. Yet when we ask clients about their disaster recovery (DR) plan, too often the answer is: “we back up every night”. On their own, routine backup operations are insufficient to safeguard your computing environment, much less restore your business operation after a compromising event. Read more

4 Implementation Essentials in Content Marketing

SEO best practices have shifted to emphasize content. Google and other search engines have always tried to return relevant results and these days content marketing and SEO are interconnected. That’s why developing and executing an effective content marketing strategy is one of the most ..... Read more

8 Analyses You Should Perform in a Content Audit

A content audit is a major part of the P.A.C.E. digital marketing audit which helps you determine whether your content is optimized for search engine and aligned with your messaging and marketing goals. Here are eight analyses you must perform if you want to do your own content audit (related ..... Read more

4 Ways to Leverage Google Analytics to Improve SEO

Google Analytics is an effective tool for generating valuable visitor data and providing information that helps you create actionable steps to improve digital marketing performance. When it comes to improving your SEO results, it’s important to understand visitor behavior: how customers find ..... Read more

Why Show Newsletters More Respect

In 2014, at least three surveys stated that email marketing was the most effective digital marketing tactic. Ascend2, Gigaom Research, and eConsultancy all produced similar findings. It’s not as glamorous as social media or as tech-sexy as search marketing, but the Inbox delivers results. Read more

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