Website Audit

Website performance is hard to evaluate because it requires a cross-functional approach. It should include assessments of technology, content, and design. It should benchmark your website against online trends and the most recent best practices for digital marketing. It should take into account your target audience, your competitors, and your business goals.

How can you pull together the expertise to do this? You can call on Smartt’s cross-functional team of experts to:

Uncover issues that undermine marketing performance

 

Find ways to correct or mitigate those issues

We conduct the audit and deliver insights supported by objective data. It gives you the confidence to move ahead with priorities and budgets to make your website an effective platform for digital marketing.

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Who Benefits?

Marketing teams

Gain insights and new ideas for improving website effectiveness. Get recommendations you can implement. Know whether enhancing content, design, or technology brings you the best ROI.

Marketing managers

Set priorities and budgets based on objective data. Gain insights you can apply to achieve business goals. Learn where you can measure marketing performance to prove and then improve results.

Executives

Make informed decisions using insights relevant to your business. Obtain business-level assessments written in clear, transparent language. Implement strategies that improve your company’s online presence against the competition and your industry.

What’s in a Website Audit Report?

The final deliverable from a Smartt Website Audit is the Audit Report. It provides assessments and recommendations in simple business language that cover technical, content, and design areas. Depending on your situation, the Audit Report could include:

  • Explanation of site performance issues, such as:
    • Incoming links that may be creating problems with search engines
    • Pages that are not optimized for search engines
  • Insights on relevant new digital marketing tactics
  • Metrics to compare your website’s performance against those of your competitors
  • Objective data that helps you make informed decisions:
    • Create new online marketing strategies based on relevant trends
    • Present senior management with detailed analysis and proof points from 3rd party experts

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How Does a Website Audit work?

The Smartt Website Audit can take from two to four weeks. The methodology follows our P.A.C.E. framework of Promote, Analyze, Convert, Engage. This ensures we focus on our goal of making your website an effective platform for digital marketing.

  1. Preliminary communication

      This sets up the engagement, identifies project leads on both sides, establishes timelines, and assigns responsibilities.

  2. "Promote" audit

      Audit for SEO, site build, server environment, and basic PR. Here is where we identify any technical and content issues hampering your online performance

  3. "Analyze audit"

      A closer look at web traffic and analytics to determine issues and opportunities. An initial step toward understanding your metrics.

  4. "Convert" audit

      An assessment of website content, design, usability, and user platform support (desktop and mobile devices). Are there content or design changes that could improve your conversion rate?

  5. "Engage" audit

      An audit to understand how well your social media engagement is driving website traffic.

  6. Audit presentation

      A review of the Audit Report and discussion. This gives your team an opportunity to ask questions. We want to ensure all your stakeholders move ahead with a common understanding of the report’s findings and recommendations.


If you’re wondering whether your website could be working harder for you, stop wondering and talk to us about the Smartt Website Audit. We’re happy to give you a free consultation and show you sample audit reports

Get a Free Proposal    or call 604-473-9700