Newsletter Marketing:
Engage customers, build loyalty, and generate repeat sales.

Email newsletters are a cost-effective way to build customer relationships because you connect with them regularly to share content they find valuable or interesting.

When to Use Newsletter Marketing:

Email newsletters help you keep prospects and customers coming back to your site. It’s a regularly-scheduled form of content marketing to a known list of people who have already shown interest in your brand. Use newsletters to:

  • Engage and nurture your customers and prospects
  • Encourage customer loyalty and maintain brand awareness
  • Get more repeat business from existing customers
  • Convince prospects to become customers

General Newsletter Marketing Tips:

Newsletter marketing might seem old school, but companies still do it because email is a very cost-effective, reliable, and trackable form of communication. If you have the resources to write a blog, it’s only a small incremental effort to send out a newsletter.

Write about topics that aren’t about you. If you treat newsletters as email ads, you’ll get a lot of unsubscribes. Write about industry trends, DIY tips, industry news that impact your audience. Once you’ve paid your dues, it will be OK with subscribers if you include the occasional promo content such as product announcements, a seminar schedule, or an offer.

Commit to your newsletter schedule. Consistency is important. Weekly, monthly, or quarterly – the main thing is to do it on a regular basis.

Bring readers back to your website. Whether your newsletter contains content written exclusively for the newsletter or you’re just summarizing the past month’s blogs, increase site traffic by always providing links to related stories or other content on your website.

Manage your opt-in subscriber list. With anti-spam regulations getting tougher all the time, it’s important to maintain an opt-in list. Build your list by linking to a ‘Subscribe’ opt-in form from your website, blog, social media – and from the newsletter itself.

Use a reputable email management service provider. Avoid getting blacklisted as a spammer. Services such as MailChimp, ConstantContact, AWeber or iContact send bulk emails out in waves so that the messages won’t get blocked. They also help you manage opt-in lists and report on email delivery results.

Other Smartt Resources:

How Smartt Can Help:

Email newsletters are part of an effective content marketing strategy. Content marketing has become a significant factor for digital marketing success, but regular content creation can be difficult for some marketing teams. Our monthly digital marketing programs can be customized to help you make a commitment to an email newsletter:

  • Newsletter content strategy and calendar
  • Newsletter template design
  • Advanced content creation
  • Results tracking using email subscription tools and web analytics

An integrated approach to content marketing maximizes the effectiveness of your newsletter marketing efforts. The P.A.C.E. methodology provides a marketing framework that delivers measurable results. Take our P.A.C.E. Workshop or download the P.A.C.E. eBook to learn how to get the most from content marketing.


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