NAAS

Service Category
NAAS

Protect the lifeline of your business with North America's first 100% uptime protected connectivity services.

In today's hyper connected environment, any kind of Internet downtime can have a disastrous impact on your operations and bottom line.  Smartt offers North America's first 100% uptime NASS (Network as a Service) offering with integrated network security and mesh network architecture. It's the perfect solution if you would like to:

  • Have a fault tolerant connections between your multiple locations
  • Facilitate Intranet collaboration
  • Connect your locations to a centralized environment with fault tolerant connections
  • Have a white glove client support model for managing your connectivity assets

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Why the Smartt Brand Strategy Roadmap?

The Brand Strategy Roadmap delivers recommendations and guidelines that allow you to manage brand consistency across all customer touch points; this lowers rather than increases the cost of branding activities.

The Brand Strategy Roadmap works because it’s a business assessment that examines your:


  • Vision Where is your brand going? What are your aspirations?

  • Values What do you want your brand to stand for?

  • Mission What do you need to do to fulfill your vision?

  • Mission What do you need to do to fulfill your vision?

  • Market What is your niche?

  • Customers What are their hopes, needs, and pains?

Your brand communicates your vision and values to the market. We provide you with the recommendations, tools, and data to develop sustainable, consistent branding activities that grow your brand and make it more valuable.

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What are the benefits?

The value of a good brand goes beyond customer recognition.
Make your customers want to do business with your brand.

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Competitive
advantage

A strong brand can be your biggest marketing asset. The Brand Strategy Roadmap shows you how to manage brand consistency, lower branding activity costs, and make your brand a must-have for customers.

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People
advantage

The best brands attract the best people. A good brand can reduce the cost of recruitment by 50% and reduce turnover by 28%. The Brand Strategy Roadmap delivers a strong sense of mission to improve organizational alignment and employee engagement.

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Investor
advantage

Investors love premium brands that create barriers to entry for competitors. The Brand Strategy Roadmap gives you the data and tools to help investors understand your strategy, support your business, and increase your valuation.

What are the Activities and Deliverables
From a Brand Strategy Roadmap?

Over the course of this engagement, your team will participate to define customer personas,
positioning, the buyer experience, and other key information.
We bring data to each workshop, so we add value to what you already know.

Collaborative
activities
  1. Business Reviews
  2. Team Interviews
  3. Workshop #1: Who are You?
  4. Workshop #2: Who are Your
  5. Customers?
  6. Workshop #3: What is Your
  7. Positioning?
Smartt
activities
  1. Preliminary Industry Research
  2. Current Collateral Review
  3. Audience Definition and Research
  4. Competitive Research
  5. Brand Pyramid Creation
  6. Brand Development:
  7. Logo
  8. Identity Guidelines
  9. Brand Launch Plan
  10. Identity Guidelines
  11. test
People LOVE
Brand Strategy Roadmap

Smartt’s approach of using the Brand Strategy Roadmap facilitated open, productive discussions. It gave us the confidence to proceed to the next step of web development because we had consensus on branding and long-term goals.

- Yetla Hernandez, Columbia College -

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How Does a Brand Strategy Roadmap Work?

A Brand Strategy Roadmap can take from one to two months. This is a highly-customized engagement; we don’t use ‘canned’ content. We develop workshop content and deliverables based on information specific to your situation. We make sure we cover issues relevant to your company, customers, positioning, and customer experience before we work on brand development. Outcomes from this engagement depend heavily on timely feedback from stakeholders.

Your Company

Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.

  1. Business Reviews
  2. Team Interviews
  3. Workshop #1: Who are You?
  4. Workshop #2: Who are Your
Your Customer Experience

A guided discussion that identifies customer touch points to understand when/where there are opportunities to reinforce your brand value, improve brand experience, and increase customer spend.

  1. Workshop #4: Customer Experience Map
Your Company

Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.

  1. Business Reviews
  2. Team Interviews
  3. Workshop #1: Who are You?
  4. Workshop #2: Who are Your
Your Company

Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.

  1. Business Reviews
  2. Team Interviews
  3. Workshop #1: Who are You?
  4. Workshop #2: Who are Your



Smartt VPS Service Catalogue

  Component NAAS 25 NAAS 300 NAAS 1
Package Details MRC (not finalized) $150.00 $650.00 $1,250.00
NRC (not finalized) $100.00 $200.00 $200.00
Download 25 Mb/s 300 Mb/s 1 Gb/s
Upload 5 Mb/s 50 Mb/s 1 Gb/s
Data transfer Unlimited Unlimited Unlimited
Uptime 100% 100% 100%
SLA Yes Yes Yes
Chargeback Yes Yes Yes
Automatic Price Adjustment Yes Yes Yes
Contract     Yes
Service Components Service Reporting Yes Yes Yes
SD-Wan Enabled* Yes Yes Yes
Backup Wireless LTE Yes Yes Yes
Additional LTE (mobile users) $80/m/unit $80/m/unit $80/m/unit
Stateful Firewall Yes Yes Yes
QoS Traffic Shaping Yes Yes Yes
NAT & PAT Yes Yes Yes
Static IP Yes Yes Yes
VPN   Yes Yes
Fully Managed     Yes

Need Help?

If you’re wondering whether your brand needs refreshing, stop wondering and talk to us about the Smartt Brand Strategy Roadmap. We’re happy to give you a free consultation and show you examples.


Head Office

#113-3855 Henning Drive
Burnaby,
BC V5C 6N3 Canada

Phone

Toll Free
in North America: 1-888-407-6937
Tel: 604.473.9700
Fax: 604.473.9080

Email

support@smartt.com

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