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What Marketers Can Learn From The World’s Most Powerful People Of 2013

Forbes yesterday released their list of the 2013 Most Powerful People in the world. The list contains tech tycoon and philanthropist Bill Gates, Germany’s Chancellor Angela Merkel, and Roman Catholic Church’s Pope Francis. While these individuals are from different fields, we can nevertheless learn 4 unique attributes from them:


  1. Think like an entrepreneur

    The people who are crazy enough to think they can change the world are the ones who do” – Steve Jobs. Whether it’s Larry Page of Google or Mark Zuckerberg of Facebook, these global leaders all have one thing in common: they’re entrepreneurs. By coming up with brilliant ideas and turning them into actionable steps, you’ll be able to turn your vision into raelity. Whether it’s a new way to find information online such as Google or an unprecedented way of networking such as Facebook, it’s ideas like these that push our society move forward and change our perspectives. Additionally, it’s entrepreneurs like these who actually took the time and effort to make their dream come true that make them the world’s most powerful and respected individuals today.

  2. Develop strong presentation skills

    A strong presenter not only can get his audience to believe his vision but also encourage them to become passionate proponents. An example would be U.S.A President Barack Obama. During his first election, he was able to receive loyal support from millions of Americans including celebrities such as Ashton Kutcher, Brad Pitt, and George Clooney. A major reason for the immense patronage was he could clearly and charismatically tell his fellow Americans what he wants to do for U.S.A and how Americans will benefit from his goals. This in turn moved Americans’ hearts and convinced them that they’re doing the right thing by voting for him. For marketers, this ability to thoroughly deliver your message to the audience and making them understand your passage is paramount to your success. After all, you can’t promote your brand and gain brand favorability if you can’t win consumers’ hearts and desires.

  3. Make your online presence felt

    Nearly every company we’ve encountered has a corporate website. By developing a strong online presence, you can engage with almost every single consumer on this planet. This will help you expand your company tremendously and transform it into a global empire. Just take a look at Amazon as an example. The eCommerce website was founded in 1994 by Jeff Bezos, who’s ranked as the world’s 15th most powerful person in 2013, and it has become a multi-billion dollar company in less than 20 years. In fact, it generated $61 billion in revenue last year and garnered $17.09 billion in revenue in the 3rd quarter of this year. This in turn has allowed Amazon to acquire 1/5 of the U.S. online retail space. Amazon success was mainly built on its wide selection of products online, its outstanding customer service, and more important, the vast destinations the company ships to. For instance, Amazon ships to Japan, Germany, and South Africa. 

    For other businesses and marketers, we can learn from Jeff Bezos and his company by understanding the potency of digital platforms. Through effective use of digital media, you’ll be able to enhance your brand recognition, arouse consumers’ interests for your services, and create demands for your products. That said, without developing a strong web presence, you won’t be able to grow your company in today’s digitalized world.

  4. Stay humble

    “A true genius admits that he/she knows nothing” – Albert Einstein. While having confidence is beneficial to a marketer or company’s growth, remaining humble is even more helpful. By being modest, you’ll continue to learn new things and educate yourself on today’s new technologies and other inventions. Warren Buffet is a prime example of someone who continues to learn. Though Warren Buffet has become a billionaire decades ago, he has never stopped learning. As said by Warren Buffet himself, “I insist on a lot of time being spent, almost every day, to just sit and think. That is very uncommon in American business. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business. I do it because I like this kind of life.” By developing an irresistible and unfulfillable desire for learning, you’ll become a more credible person in your industry and a great source of help to other people.


The world’s most powerful people became leaders of this world without a surprise. They’ve put the work to come up with brilliant ideas and turn them into actionable goals. By following their footsteps, you’ll also be able to become more knowledgeable, more ambitious, and most important, more willing to take the risk to turn your dream into reality. As the great Chinese philosopher Lao Tzu once said, “a journey of a thousand miles begins with a single step.