8 design tips for effective landing pages

The goal of a landing page is to drive conversions. Whether that conversion is participation in a survey, registration for a mailing list, download of a whitepaper, or purchase of a product or service, every element on the page should push your visitor towards that goal. Follow these nine tips to craft successful landing pages and increase your conversion rate. Read more

How Well Does Your Homepage Convert?

Your homepage is the first encounter many customers have with your business. How important is it to make a good first impression? 75% of web users admit to making judgments about the credibility of an organization based on the design of its website. Stanford Guidelines for Web Credibility, ..... Read more