The 20-20-60 SEO Rule

We just can’t explain this often enough: SEO does not stand still. The rules keep changing. The goal of Google, Bing and other search engines is to deliver users the most useful and relevant results; by doing this, they also deliver better value to advertisers. Read more

When SEO Firms Make Guarantees: What You Should Know

When you run a digital marketing agency, the #1 query you get is: if I contract with you for search engine optimization, can you guarantee a first place ranking on Google? What this tells us is that there are SEO providers out there who make such promises. As a result, there are clients who may achieve a top ranking – but not much else to show for their investment in SEO. Read more

Top 5 URL Shorteners For Social Media SEO

With all the links being shared on social media communities like Twitter and Facebook, choosing the right link shortener is essential for maximizing your SEO efforts. The single most important factor is that the link shortening service does a 301 Redirect so that the shortened link will pass on the link juice to the destination website. Read more