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Does Your Bounce Rate Suck? Segment and See

Ah, the mysterious Bounce Rate. Here’s the official definition from Google Analytics: Bounce rate is the percentage of visits that go only one page before exiting a site. In other words, the percentage of visitors who came, looked at one page, and left. Read more

Advertising Age: What's a 'Like' Worth? Ask Facebook's Graph Search

Facebook's Graph Search creates real business value for likes and check-ins on the social media site, according to Clara Shih at Advertising Age. Graph Search provides results to users based on their friends' preferences, which is likely to carry significant weight with searchers as studies indicate that friends' endorsements are highly influential in decision making. Read more