Google Adwords Review Extensions: How-to & Alternatives

by Johann Berriet / 24 Oct 2013 / Search Advertising, Search Engine Marketing

Google announced on October 14th the launch of their new Review Extensions for Google Adwords on their Google+ page and began to roll it out the following day. Read more

Stay on Top of Negative Keywords

by Janie Chang / 29 Jul 2013 / Search Engine Marketing

If you’re new to Adwords, you’re probably concerned about getting the right keywords set for your campaign – what are the most likely keywords a customer might type in to find your type of product or service? While you’re thinking about the right keywords, also think about the wrong keywords, the negative keywords. Read more

Too Small for Big Data? 6 Steps to Use What You’ve Already Got

by Janie Chang / 08 Jul 2013 / Digital Strategy

Big corporations are deploying systems that take advantage of Big Data and their goal is one-to-one marketing. Not only are they buying data to understand how to promote more effectively, they’re using the data they collect from customers to personalize marketing interactions. Read more

How to use PPC campaigns to enhance your SEO

by Carla Howden / 07 Feb 2013 / Search Engine Marketing

SEO and PPC are the two ways to increase traffic to your website through search. These two types of traffic can compliment or cannibalize each other, depending on the way they are implemented. Read more

How to Get Better B2B Results from LinkedIn

by Martin Wong / 16 Jul 2012 / Social Media

For B2B marketing, LinkedIn ads deliver a lead conversion rate 7 times higher than Facebook and 3 times higher than Twitter. How to make it work for you. Read more

What You Need to Know About Google Consumer Surveys

by Martin Wong / 12 Apr 2012 / Analytics

From the company that made web analytics free comes a novel service that combines consumer research with monetization of Internet content. Read more

How Social Media Drives Search Results

by Martin Wong / 29 Feb 2012 / Social Media

If you need yet another reason to invest in social media, here’s one: search engines are evolving to favour social media. Read more

Throw Out That Old-Style Press Release!

by Martin Wong / 17 Feb 2012 / Content Marketing

Remember those guidelines for writing press releases? Start with the most essential information in the lead paragraph: the who, what, when, where and how of why this is a newsworthy announcement. Then move on to information that substantiates the lead paragraph. Read more