Google Adwords Review Extensions: How-to & Alternatives
Google announced on October 14th the launch of their new Review Extensions for Google Adwords on their Google+ page and began to roll it out the following day. Read more
Stay on Top of Negative Keywords
If you’re new to Adwords, you’re probably concerned about getting the right keywords set for your campaign – what are the most likely keywords a customer might type in to find your type of product or service? While you’re thinking about the right keywords, also think about the wrong keywords, the negative keywords. Read more
Too Small for Big Data? 6 Steps to Use What You’ve Already Got
Big corporations are deploying systems that take advantage of Big Data and their goal is one-to-one marketing. Not only are they buying data to understand how to promote more effectively, they’re using the data they collect from customers to personalize marketing interactions. Read more
How to use PPC campaigns to enhance your SEO
SEO and PPC are the two ways to increase traffic to your website through search. These two types of traffic can compliment or cannibalize each other, depending on the way they are implemented. Read more
How to Get Better B2B Results from LinkedIn
For B2B marketing, LinkedIn ads deliver a lead conversion rate 7 times higher than Facebook and 3 times higher than Twitter. How to make it work for you. Read more
What You Need to Know About Google Consumer Surveys
From the company that made web analytics free comes a novel service that combines consumer research with monetization of Internet content. Read more
How Social Media Drives Search Results
If you need yet another reason to invest in social media, here’s one: search engines are evolving to favour social media. Read more
Throw Out That Old-Style Press Release!
Remember those guidelines for writing press releases? Start with the most essential information in the lead paragraph: the who, what, when, where and how of why this is a newsworthy announcement. Then move on to information that substantiates the lead paragraph. Read more