Attention: Please update your web browser to Chrome, Firefox, Safari, etc to properly view this page.

Adweek Voice: One Screen to Rule Them All

TV viewing declined for the second year in a row, according to Adweek, but not because media viewership has decreased. Instead, consumers are shifting their attention to new technologies, with mobile rapidly becoming many peoples' primary screen. Read more

Google Adwords enhanced campaigns integrates PPC across device types

Google Adwords announced in a blog post today that it is rolling out enhanced campaigns to simplify ad distribution across multiple devices. As people increasingly search the web on devices other than desktop computers, factors like time of day, location, and device type are increasingly important in determining which ads to show, and to whom. Read more

5 digital marketing trends to watch in 2013

The digital landscape is constantly expanding and updating. As marketers it’s critical to keep up with trends in technology and consumer behavior. 2012 saw big changes in social media, mobile marketing, and analytics, just to name a few, and the pace isn’t slowing. Here are five digital marketing trends to keep an eye on for next year. Read more

Why Mobile Ads Score 9 Times Better than Display Banners

Last year, Canadian advertisers spent $52 million on marketing via mobile phones, a 93% increase over 2010; spending on mobile search engines ($17.1 million) and sponsorship ($15.6 million) has grown 105% year-over-year (Interactive Advertising Bureau of Canada). Google has predicted that by 2015, mobile will be the most popular online advertising platform. Read more

Part 1 of 2: Mobile-Friendly Web Design - What are Your Options

Our previous blog post, Why Marketing to Mobile Users Matters, provided overwhelming evidence that mobile device users of Smartphones and tablets actively rely on those devices as shopping aids: to find the nearest store, to compare products and prices, and to purchase. Could your business use a boost from making it easier for walk-in traffic to find you? Read more