Does Your Bounce Rate Suck? Segment and See

Ah, the mysterious Bounce Rate. Here’s the official definition from Google Analytics: Bounce rate is the percentage of visits that go only one page before exiting a site. In other words, the percentage of visitors who came, looked at one page, and left. Read more

5 key web analytics and what they mean for your digital marketing strategy

Your website is the hub of your online marketing activity. It’s critical that you measure the performance of your site using web analytics to determine the success of your marketing campaigns and make timely adjustments as needed. Use Google Analytics to monitor the following five key metrics to find out which of your digital marketing efforts are working for you and which ones need work. Read more

When SEO Firms Make Guarantees: What You Should Know

When you run a digital marketing agency, the #1 query you get is: if I contract with you for search engine optimization, can you guarantee a first place ranking on Google? What this tells us is that there are SEO providers out there who make such promises. As a result, there are clients who may achieve a top ranking – but not much else to show for their investment in SEO. Read more