Stay on Top of Negative Keywords

If you’re new to Adwords, you’re probably concerned about getting the right keywords set for your campaign – what are the most likely keywords a customer might type in to find your type of product or service? While you’re thinking about the right keywords, also think about the wrong keywords, the negative keywords. Read more

Google Adwords enhanced campaigns integrates PPC across device types

Google Adwords announced in a blog post today that it is rolling out enhanced campaigns to simplify ad distribution across multiple devices. As people increasingly search the web on devices other than desktop computers, factors like time of day, location, and device type are increasingly important in determining which ads to show, and to whom. Read more