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Advertising Age: What's a 'Like' Worth? Ask Facebook's Graph Search

Facebook's Graph Search creates real business value for likes and check-ins on the social media site, according to Clara Shih at Advertising Age. Graph Search provides results to users based on their friends' preferences, which is likely to carry significant weight with searchers as studies indicate that friends' endorsements are highly influential in decision making. Read more

Facebook announces Graph Search

The internet is buzzing this morning over Facebook's newly unveiled Graph Search feature. Unlike Google, Graph Search isn't web search but rather indexes users' publicly available Facebook information to provide answers to precise queries. Read more