The 20-20-60 SEO Rule

We just can’t explain this often enough: SEO does not stand still. The rules keep changing. The goal of Google, Bing and other search engines is to deliver users the most useful and relevant results; by doing this, they also deliver better value to advertisers. Read more

5 key web analytics and what they mean for your digital marketing strategy

Your website is the hub of your online marketing activity. It’s critical that you measure the performance of your site using web analytics to determine the success of your marketing campaigns and make timely adjustments as needed. Use Google Analytics to monitor the following five key metrics to find out which of your digital marketing efforts are working for you and which ones need work. Read more

Key Email Engagement Tactics: Benchmarks and Trends

Experian's email marketing report has produced some surprising results. Some of the more interesting trends published by Marketing Profs include the fact that GIF animations in emails produced higher transaction-to-click rates, the use of symbols in subject lines increase open rates by up to 15%, and subject lines referencing Pinterest generated 11% higher open rates than bulk mailings. Read more

5 digital marketing trends to watch in 2013

The digital landscape is constantly expanding and updating. As marketers it’s critical to keep up with trends in technology and consumer behavior. 2012 saw big changes in social media, mobile marketing, and analytics, just to name a few, and the pace isn’t slowing. Here are five digital marketing trends to keep an eye on for next year. Read more