Does Your Bounce Rate Suck? Segment and See

Ah, the mysterious Bounce Rate. Here’s the official definition from Google Analytics: Bounce rate is the percentage of visits that go only one page before exiting a site. In other words, the percentage of visitors who came, looked at one page, and left. Read more

8 design tips for effective landing pages

The goal of a landing page is to drive conversions. Whether that conversion is participation in a survey, registration for a mailing list, download of a whitepaper, or purchase of a product or service, every element on the page should push your visitor towards that goal. Follow these nine tips to craft successful landing pages and increase your conversion rate. Read more

Key Email Engagement Tactics: Benchmarks and Trends

Experian's email marketing report has produced some surprising results. Some of the more interesting trends published by Marketing Profs include the fact that GIF animations in emails produced higher transaction-to-click rates, the use of symbols in subject lines increase open rates by up to 15%, and subject lines referencing Pinterest generated 11% higher open rates than bulk mailings. Read more

Increase Your Click-Through Rate by 500% with Remarketing

Today we revisit remarketing. Our first blog on this topic was in 2010 “Using Ad Retargeting in Google Adwords.” Despite the proven effectiveness of retargeting, companies don’t seem to take advantage of it as often as they could. Remarketing or retargeting, whatever you call it, taking this additional step can increase your click-through rate by 500% and it’s available at no extra cost as part of the Google Adwords platform, so why not do it? Read more

How to Build User Registration that Helps Conversion

There is no doubt that websites offer companies many opportunities to gather information about their visitors. When users ‘register’ they give away contact details to make a purchase, download a white paper, or watch a webinar. But are you actually losing conversion opportunities by forcing visitors to register? Read more