How to Deal with 3 Major Shifts in Content Marketing

Content marketing just keeps getting more important. In the beginning, it was because fresh content helped visitor engagement and increased SEO rankings. It was all about writing good content with lots of relevant keywords. Now that content marketing is well and truly entrenched as a cornerstone of digital marketing plans, the bar is moving up. Read more

The 3-step content creation cycle

Consumers are constantly bombarded with advertising and marketing messages. All day long their activities are interrupted by sellers trying to get their attention - ads on TV and on the radio, billboards and posters in shops and in the street, paid search results and banner displays online. They're used to it, and they tune it out. Read more