Don’t Just Blog – Guest Blog!

Blogging on your own website is essential. But for an extra boost to your traffic and credibility, try guest blogging. When you guest blog, you are hitching your wagon to a star, to someone else whose blog is more famous than yours. And typically when you guest blog, you have the opportunity to add ..... Read more

How to Deal with 3 Major Shifts in Content Marketing

Content marketing just keeps getting more important. In the beginning, it was because fresh content helped visitor engagement and increased SEO rankings. It was all about writing good content with lots of relevant keywords. Now that content marketing is well and truly entrenched as a cornerstone of digital marketing plans, the bar is moving up. Read more

Build your audience with guest blogging

Guest blogging is an ideal way to expand your online network, expose your content to new readers, and increase traffic to your blog. You can write on other people’s blogs to introduce yourself to their audience, and you can invite other bloggers to write guest posts on your site which will attract their followers to you. Read more

The 3-step content creation cycle

Consumers are constantly bombarded with advertising and marketing messages. All day long their activities are interrupted by sellers trying to get their attention - ads on TV and on the radio, billboards and posters in shops and in the street, paid search results and banner displays online. They're used to it, and they tune it out. Read more

5 digital marketing trends to watch in 2013

The digital landscape is constantly expanding and updating. As marketers it’s critical to keep up with trends in technology and consumer behavior. 2012 saw big changes in social media, mobile marketing, and analytics, just to name a few, and the pace isn’t slowing. Here are five digital marketing trends to keep an eye on for next year. Read more