How to retain trust in your brand

The 2013 Edelman Trust Barometer was released this week. MarketingWeek reports that the global survey of consumer trust in institutions, industries, and leaders found trust in business is improving but remains fragile. Read more

How Well Does Your Homepage Convert?

Your homepage is the first encounter many customers have with your business. How important is it to make a good first impression? 75% of web users admit to making judgments about the credibility of an organization based on the design of its website. Stanford Guidelines for Web Credibility, ..... Read more