Brand Relevance in a Social Media Age

These days it matters even more to invest resources towards crafting your brand and there is one very simple reason: social media is unforgiving. A brand must be relevant, which means you should conduct a brand audit from time to time to review and refresh. Too often, a brand refresh goes no further than a new logo. The customer experience must be at the centre of your branding efforts. Read more

Does your brand have a voice?

Your brand voice is a key element of your brand identity. It helps determine how consumers relate to you and helps differentiate your business in a marketplace full of competitors all clamoring for customers’ attention. In order to stand out from the crowd, your brand voice should be unique, well defined, and instantly recognizable to your audience, just like a friend or close associate. Read more

"Transparency is the new black."

It's FFWD Advertising and Marketing Week in Toronto, and presenter Chuck Porter of ad agency CP+B says "transparency is the new black." Marketing Magazine reports that he told audiences today's consumers have "unbelievable marketing filters," and brands must be more honest to connect with them. Read more

With launch of new BlackBerry 10 devices, RIM reinvents itself

he big story online this morning is the launch of the new BlackBerry 10 line of smartphones. The topic is trending on Twitter, and blogs and news outlets are buzzing about the new features, the company's stock price, and whether or not the new phones will receive the app support they need to become an appealing choice for smartphone customers. Read more

How to retain trust in your brand

The 2013 Edelman Trust Barometer was released this week. MarketingWeek reports that the global survey of consumer trust in institutions, industries, and leaders found trust in business is improving but remains fragile. Read more