Google Extends “Not Provided” to Adwords, Stops Reporting Paid Search Clicks Query Data

For the past few days, rumors have been going around the search engine marketing industry that Google would stop reporting search query data for paid search clicks, as it has already done for organic queries. Yesterday, Paul Feng, Product Management Director of AdWords, confirmed the rumor on the Ads Developer Blog and explained it was part of Google's efforts to keep search secure. Read more

Does Your Bounce Rate Suck? Segment and See

Ah, the mysterious Bounce Rate. Here’s the official definition from Google Analytics: Bounce rate is the percentage of visits that go only one page before exiting a site. In other words, the percentage of visitors who came, looked at one page, and left. Read more

5 key web analytics and what they mean for your digital marketing strategy

Your website is the hub of your online marketing activity. It’s critical that you measure the performance of your site using web analytics to determine the success of your marketing campaigns and make timely adjustments as needed. Use Google Analytics to monitor the following five key metrics to find out which of your digital marketing efforts are working for you and which ones need work. Read more

5 digital marketing trends to watch in 2013

The digital landscape is constantly expanding and updating. As marketers it’s critical to keep up with trends in technology and consumer behavior. 2012 saw big changes in social media, mobile marketing, and analytics, just to name a few, and the pace isn’t slowing. Here are five digital marketing trends to keep an eye on for next year. Read more

When SEO Firms Make Guarantees: What You Should Know

When you run a digital marketing agency, the #1 query you get is: if I contract with you for search engine optimization, can you guarantee a first place ranking on Google? What this tells us is that there are SEO providers out there who make such promises. As a result, there are clients who may achieve a top ranking – but not much else to show for their investment in SEO. Read more