Cost Analysis: Starting A Retail Store Vs. An Online Ecommerce Business

In this challenging economy, how you promote and position your business will be key to your success. For many entrepreneurs who are looking to sell their products and services to a wider audience, a common question is should you start an offline or an online business, or both? Statistics show that 4 out of 5 businesses fail. This means that if you're going to succeed in business, you need to understand what your customers want by measuring how they respond to your products. Read more

10 Advantages of Online Marketing Vs. Traditional Media

A lot of small business people that I speak with are very curious about online marketing, but don’t understand how it can directly increase their business. Many of them are seeing less return from their advertisements in traditional media like The Yellow Pages, newspapers and direct mailing campaigns, and are looking to explore new ways of expanding their market share. Read more