How Canadian “Mompreneurs” can Benefit from Digital Media
Create content frequently
Regardless of your industry, content creation is vital for building a strong digital presence. If you want to augment your client-base organically, you have to frequently write blog content as Google is all about finding relevant content for searches. By producing intriguing web content often, you’ll increase your chance of being found on the Web and possibly receiving more backlinks. According to Moz, a SEO company, backlinks are integral in boosting a website’s Google page ranking. Backlink factors such as the number of unique cblocks and the number of IPs linking to your webpage are ranked amongst the top 5 factors in influencing a website’s search ranking. Hence, if you’re a new mompreneur and have limited financial resources to enhance your brand exposure, content is surely king in helping you gain digital recognition.
Include crucial on-page SEO factors in your website
Aside from external SEO factors such as backlinks, the structure and quality of your website are also critical in affecting your Google search ranking. According to Search Engine Land, elements such as the architecture, content, and HTML of your website are major factors that influence your SEO performance. To ensure your website contains all the necessary SEO features, you want to make sure Google can “crawl” your website and your site has quality content. Moreover, you want to make sure your website description appeals to your target audience.
Start AdWords campaigns
AdWords is the perfect advertising tool for entrepreneurs with limited resources. By creating an AdWords campaign, you’ll be able to reach different demographics and regions economically. All you have to do is deposit $50 in your account and your can start your campaign immediately. Moreover, you can leverage AdWords’ flexible bidding strategies to suit your advertising needs. You can use automatic bidding to get most clicks, target search page location to attain the top of the search page or the first page of search results, or cost-per-acquisition tor eceive as many sales as possible while meeting your average cost-per-acquisition goal. By using Google AdWords, you will be able to take your business off the ground quickly and cost-effectively.