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4 Simple SEO Best Practices for WordPress Websites

WordPress, a popular content management system (CMS), offers a variety of features that let marketing teams optimize their search rankings and attract quality organic traffic. To help marketers improve their Wordpress websites’ search rankings, I suggest five techniques you should use: Select ..... Read more

Why Your Business Needs to Use Responsive Web Design

Today, when consumers can’t find what they want on your website easily through their beloved smartphones, they’ll abandon you immediately. They’ll instead find a more user-friendly website that enables them to purchase their desired products or services conveniently. The easiest way to create a mobile-friendly webpage is to use responsive web design. Read more

CTA Design: Go Beyond the Button

Marketing departments run campaigns that focus on getting qualified traffic to their websites. They follow up with good content to engage the visitor and social media to keeps the contact and conversation going. But what about the call-to-action? Read more

Web Design for SEO

Last week we published a blog post titled The New SEO is Good Content . Since then, a few people have pointed out that, although good content is essential, site design plays a role in SEO rankings as well. This is very true. Just as Google’s new algorithms reward high quality, authentic ..... Read more

Is your website working for you? A 12-step self-assessment

Deciding to make a fundamental change to your website is no easy proposition. There are a lot of risks, unknowns and considerations. Here are 12 simple questions you can ask yourself to determine whether your website is in need of serious strategic support or just a simple facelift. Read more

8 design tips for effective landing pages

The goal of a landing page is to drive conversions. Whether that conversion is participation in a survey, registration for a mailing list, download of a whitepaper, or purchase of a product or service, every element on the page should push your visitor towards that goal. Follow these nine tips to craft successful landing pages and increase your conversion rate. Read more

How Well Does Your Homepage Convert?

Your homepage is the first encounter many customers have with your business. How important is it to make a good first impression? 75% of web users admit to making judgments about the credibility of an organization based on the design of its website. Stanford Guidelines for Web Credibility, ..... Read more