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Outdo your competition on social media

To really stand out on social media, you must offer your customers a more useful and engaging experience than your competitors. Fortunately, social media profiles are public so it’s easy to determine what your competition is doing and find ways to do better. Read more

5 Tools to Help Identify Your Top Influencers

In a previous blog post, we discussed why it’s important to identify and target your influencers rather than do social media blasts to everyone who follows you. Here are some popular tools that you can test to help you reduce some of the work of identifying influencers. Read more

How to Identify Your Social Media Influencers

Let me put you out of your misery right now. There is no one magic tool that will search out the individuals who are passionate about your brand, who are willing to write about you and promote you, and who have their own network of influential business and social connections. Yet it’s clear that if you want your social media outreach efforts to have a positive business impact, you need to tap into these people and their network. Read more

Generating Blog Post Ideas

Blogs can be a great asset to your business’ website because they are a way to connect with potential and existing clients. However, it can be a struggle to come up with fresh content on a regular basis. The content should be determined by the purpose of the blog, and here are a few tips for generating ideas. Read more

The Necessity of Using Social Media to Promote Your Website

Signaling a seismic shift in the way people discover and share content, Facebook has surpassed Google as the #1 most-visited website this week. While Google's search continues to send the most traffic online, the power of engaging an audience using social media continues to grow. Facebook and Twitter currently dominate social traffic, with Facebook users responsible for 44% of social sharing and Twitter users contributing a respectable 29%. Read more

Study Says Social Media Heavily Influences Holiday Shoppers

The Holiday Season is a busy time for online retailers and for many companies it can make or break a sales year. Thankfully, there are more ways than ever to reach potential customers online. A new report from market research firm comScore points to a significant uptick in online shoppers who are coming across deals on social networks and following through all the way to the checkout. Read more

Top 5 URL Shorteners For Social Media SEO

With all the links being shared on social media communities like Twitter and Facebook, choosing the right link shortener is essential for maximizing your SEO efforts. The single most important factor is that the link shortening service does a 301 Redirect so that the shortened link will pass on the link juice to the destination website. Read more