45% of Marketers Aren’t Satisfied with Twitter (And How to Make It Work)

While a growing number of marketers (60%) are using Twitter for business purposes, only 55% are satisfied with the services. Marketers are still putting more traditional digital marketing approaches such as email and search marketing as well as online display advertising ahead of Twitter. The reason is that many marketers think Twitter isn’t giving them the proper tools, best practices, advice to maximize the platform. Read more

4 Killer Tips on Promoting Content through Social Media

On a cold, rainy afternoon on the first day of October, two writers from Vancouver began writing blog posts on how to take advantage of Google’s new search algorithm, “Hummingbird.” Both writers had impeccable writing styles and immense experience in content creation. However, one had significantly more views than the other. What went wrong? Read more

Brand Relevance in a Social Media Age

These days it matters even more to invest resources towards crafting your brand and there is one very simple reason: social media is unforgiving. A brand must be relevant, which means you should conduct a brand audit from time to time to review and refresh. Too often, a brand refresh goes no further than a new logo. The customer experience must be at the centre of your branding efforts. Read more

Social Media for B2B Marketers: Google+

Welcome to the fourth and final entry in our Social Media for B2B Marketers blog series, where we've discussed how to set up company pages and begin building your brand presence on LinkedIn, Twitter, Facebook, and now Google+. Read more

Social Media for B2B Marketers: Facebook

Today's is the third entry in our Social Media for B2B Marketers blog series. Previous posts have covered LinkedIn and Twitter, and next week we'll finish our series with Google+. Each post covers how to set up an optimized profile for that social media platform and how begin building a social presence for your business there Read more

Social Media for B2B Marketers: Twitter

Welcome to the second installment in our series introducing B2B marketers to the basics of social media marketing. Last week we covered LinkedIn , with Facebook and Google+ to come in the next two weeks. We’ll address how to set up an optimized profile for each and begin building a social ..... Read more

Social Media for B2B Marketers: LinkedIn

Over the next four weeks, we’ll be running a series to introduce B2B marketers to the basics of social media marketing. We’ll cover the four major social media platforms, LinkedIn, Twitter, Facebook, and Google+, and we’ll address how to set up an optimized profile for each and begin building a social presence Read more

Keyword optimization for social media

Just as you should optimize your website for the right keywords to turn up in search results, you need to optimize your social media if you want customers to find your profiles and content. The following will help you optimize your social media accounts with relevant keywords. Read more

5 rules of online relationship building

Relationships are the key to your digital marketing strategy. Your brand interacts with peers, influencers, and potential customers every day online, and the way you nurture those relationships hugely impacts the success or failure of your digital marketing efforts. Read more

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