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Why Marketers Don’t Use Facebook Ads

Facebook is currently facing a major slump. With over 11 million teenage and college students leaving its social network since 2011, Facebook is having a hard time maintaining its user-base. Not only that, it’s having difficulty protecting its revenue and value as a downward spiral in usage, especially within the young consumer group, has made Facebook less appealing to advertisers. Read more

4 Best Ways to Get More Retweets

Getting retweets is one of the most cost-effective and powerful ways to increase online. By inducing retweets, you can drive web traffic, reach qualified leads, and augment brand awareness. Here are 4 ways you can use to get more retweets. Read more

Why You Should Use These Social Media Metrics

Just like measuring your banner’s click-through rate or number of impressions, evaluating your social media initiatives is a crucial aspect of digital marketing. By measuring your social media marketing based on concrete metrics, you can determine your social network’s growth rate, weaknesses, and engagement levels. Read more

5 Simple Ways to Get More Twitter Followers

As Twitter becomes a more integral part of a company’s marketing efforts, more businesses are focusing on the development of their Twitter communities. Companies are taking initiatives to grow their followership organically and ethically. Read more

4 Ways to Integrate Social Media with Your Business Goals

Social media is becoming increasingly important in companies’ overall marketing strategy. According to VentureBeat, 15 million businesses, companies, and organizations now have a Facebook page. That said, social media is not a separate entity from the rest of your marketing channels – it’s simply another platform that supports your organizational goals. Read more