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Why You Should Also Increase Your Social Media Budget

Last month Ad Age and RBC Capital Markets jointly performed a major survey on marketers’ attitudes toward social media. The survey polled 1,682 executives at marketing, agency, and media companies to get their opinions on Facebook, Twitter and YouTube. Here are two key findings. Read more

Would You Use Facebook Targeted Advertising?

Facebook has recently released a video on the different factors Facebook considers when displaying ads to users. In the video, Jake Brill, Product Manager at Facebook, says that Facebook displays ads to people who would most likely be interested in the promoted product or service based on their city, age, pages they like, and stories they’ve previously clicked. However, the audience can make adjustments to the types of ads they see by clicking on the right corner of the ad, which opens a drop-down button, and click on ‘Why am I seeing this ad?’ to update their preferences. Read more