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Facebook Automates Video Ad Captioning

With more than 100 million hours of video being consumed each day on Facebook, it’s competitive out there. According to Facebook’s own research, most viewers don’t like it when video ads play automatically with sound. In fact, 80% of people react negatively. At the same time, most ..... Read more

What SMBs Need to Know About Social Commerce

How often have you heard the words “social media is the new word-of-mouth”? In the digital world, social proof is a big contributor to brand credibility. When users post, tweet, or pin about a brand, they generate conversations within their social communities that have more authority ..... Read more

Keys to Success with LinkedIn Groups

LinkedIn is a great platform for building your brand, especially if you’re a B2B company. This social media platform targets professionals, and has members who represent the oldest age demographic of all social media users: 51% of LinkedIn users fall in the 30 – 64 age range, suggesting ..... Read more

4 Facebook Advertising Features Every Business Should Use

With 86% of its active user-base consisting of mobile users , Facebook has emerged as an effective advertising platform to reach mobile shoppers. Facebook offers a number of advertising options. Before discussing these options, I want to cover the benefits of using Facebook status updates to ..... Read more

New Frontier for Facebook Mobile Ads

At the Cannes Lion festival in June, Facebook announced that the company is developing a new option for its mobile advertising platform. This feature will allow brands to create a richer user experience as well as encourage interaction by allowing the user to change the visual presentation of the ads. Read more