With more than 100 million hours of video being consumed each day on Facebook, it’s competitive out there. According to Facebook’s own research, most viewers don’t like it when video ads play automatically with sound. In fact, 80% of people react negatively. At the same time, most ..... Read more

How often have you heard the words “social media is the new word-of-mouth”? In the digital world, social proof is a big contributor to brand credibility. When users post, tweet, or pin about a brand, they generate conversations within their social communities that have more authority ..... Read more

LinkedIn is a great platform for building your brand, especially if you’re a B2B company. This social media platform targets professionals, and has members who represent the oldest age demographic of all social media users: 51% of LinkedIn users fall in the 30 – 64 age range, suggesting ..... Read more

Only nine months after reaching 300 million users, Instagram now has 400 million monthly active users . Instagram’s 400 million active users are collectively sharing 80 million photos each day on the social network. The last 100 million users that have joined Instagram are celebrities, ..... Read more

With 86% of its active user-base consisting of mobile users , Facebook has emerged as an effective advertising platform to reach mobile shoppers. Facebook offers a number of advertising options. Before discussing these options, I want to cover the benefits of using Facebook status updates to ..... Read more

On May 19th, Twitter granted Google access to its data stream, a move that allows Google to index tweets without having to crawl Twitter’s website. The direct result of this shift is that users will now see more tweets in Google search results. Read more

At the Cannes Lion festival in June, Facebook announced that the company is developing a new option for its mobile advertising platform. This feature will allow brands to create a richer user experience as well as encourage interaction by allowing the user to change the visual presentation of the ads. Read more

Earlier last year, Facebook launched Audience Network , an ad network that lets advertisers show ads on mobile apps through Facebook's ad platform. One of the top features that Audience Network offers is Native Ads . With Native Ads, you can customize the design, look, feel, size and location ( ..... Read more

We’re always looking for ways to execute more efficiently in Marketing. Sometimes that means simplifying our processes and sometimes it means each of us learning extra skills so that we’re more self-sufficient. When you do a lot of content marketing and need accompanying images, you ..... Read more

With Pinterest becoming the third most popular network in the U.S. as of 2012, more companies are using the visual-discovery social network to reach consumers and improve business performance. To help companies use Pinterest more effectively to increase brand exposure and revenue, I’ve suggested five best practices you should follow. Read more