When SEO Firms Make Guarantees: What You Should Know

When you run a digital marketing agency, the #1 query you get is: if I contract with you for search engine optimization, can you guarantee a first place ranking on Google? What this tells us is that there are SEO providers out there who make such promises. As a result, there are clients who may achieve a top ranking – but not much else to show for their investment in SEO. Read more

10 Advantages of Online Marketing Vs. Traditional Media

A lot of small business people that I speak with are very curious about online marketing, but don’t understand how it can directly increase their business. Many of them are seeing less return from their advertisements in traditional media like The Yellow Pages, newspapers and direct mailing campaigns, and are looking to explore new ways of expanding their market share. Read more

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