Google announced last week the rollout of the new location extension for Adwords. The new extension allows advertisers to include photos and information such as business hours and store location directly in an ad. The new feature was made available last Tuesday for both Search and Display Networks ..... Read more

AdWords Custom Affinity Audiences is a built-in Google AdWords feature that lets you create custom audiences for your display campaigns. For example, if you’re a local café, you can use Custom Affinity Audiences to create a custom audience by entering website URLs of other cafés. Google ..... Read more

Remarketing is an AdWords feature which lets you show ads to visitor who have previously visited your website. A major benefit of remarketing is that by engaging with users who have previously visited your website, you can encourage them to revisit your website and perform a specific action such as completing a purchase or checking out a newly released product. This engagement will help you improve client acquisition and sales. Read more

The buying cycle is the process that consumers go through when making a purchase. During the buying cycle, consumers go through five stages and consider different buying needs at each stage. The five stages and related needs are: Awareness: Customer becomes aware of their needs or problems. Search ..... Read more

Google announced yesterday the roll out of the new callout extension for Adwords ads. The new extension allows advertisers to display additional information about products and services directly in the Adwords ads, and will be made available to all advertisers progressively over the next few weeks according to Google. Read more