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How To Write Online Ads That Sell

“A good advertisement is one which sells the product without drawing attention to itself” – David Ogilvy. Although advertisers understand the importance of adverts that seamlessly sell, many often face writer’s block when writing these ads. Here are 5 tips that can help marketers create ads that push your consumers across the sales funnel. Read more

To Brands That Want to Write a Killer Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." – David Ogilvy. The headline is arguably the most important aspect of your ad copy. Without an effective headline, you will not be able to effectively deliver your message to your audience, let alone selling your products or services. In order for your headline to be effective, it should achieve these four goals. Read more

5 Factors that Influence Your Landing Page's Quality Score

In our last article, we discussed the importance of click-through rates (CTR) in affecting your Quality Score and AdWords ad rank. While CTR are important, the quality of your landing page is also a prominent factor of your Quality Score. Here are five determinants that Google considers when evaluating your landing page. Read more

4 Best Practices to Increase Your Click-Through Rates (CTR)

In one of our previous articles, we talked about the prominence of click-through rates (CRT) in influencing your AdWords’ Quality Score and ad rank. As mentioned in the article, the higher your CRT, the higher your ad position and your likelihood of receiving more clicks. Here are 4 tips that can help you boost your click-through rates. Read more