5 Key Considerations for Mobile SEO

20% of all web searches now occur on a mobile device, and 73% of these searches drive valuable actions for businesses. Because mobile users are searching on a smaller screen and are generally on-the-go, it’s critical your site rank among the first few listings if you want it to be found by ..... Read more

5 signs you need a mobile marketing strategy

Last year, more than 50% of Google searches occurred on a smartphone or tablet. Mobile users are doing everything on their devices from streaming video and reading news to shopping, interacting over social media, and checking in to their favourite locations. You may not think you need a mobile marketing strategy, but if your business meets any of the following criteria it’s a good sign that you do. Read more

Why Mobile Ads Score 9 Times Better than Display Banners

Last year, Canadian advertisers spent $52 million on marketing via mobile phones, a 93% increase over 2010; spending on mobile search engines ($17.1 million) and sponsorship ($15.6 million) has grown 105% year-over-year (Interactive Advertising Bureau of Canada). Google has predicted that by 2015, mobile will be the most popular online advertising platform. Read more

Do It with One Hand: Mobile Friendly Web Design

In Part 1 of this series on Mobile-Friendly Web Design, we discussed the different approaches available for making your website mobile-friendly. Regardless of which route you take or whether you decide to optimize a mobile website for iPhones, Blackberries, or basic Smartphones, here are some design and planning guidelines essential to all of those options. Read more

Part 1 of 2: Mobile-Friendly Web Design - What are Your Options

Our previous blog post, Why Marketing to Mobile Users Matters, provided overwhelming evidence that mobile device users of Smartphones and tablets actively rely on those devices as shopping aids: to find the nearest store, to compare products and prices, and to purchase. Could your business use a boost from making it easier for walk-in traffic to find you? Read more

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