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How Local Search Behaviour Has Changed. Again.

A recent study on how consumers search for products and services shows that while Google is still the 800-pound gorilla of search, consumers are using more information sources these days to make buying decisions. Local Search Unleashing Opportunities for National Advertisers, authored by ..... Read more

What’s App Indexing and Why it Matters

This week Google announced the new App Indexing API . More to the point, Google announced that mobile apps implementing the new API will get a ranking boost. This is in addition to the ranking boost apps get when Google deep-indexes their content for mobile search . The App Indexing API allows ..... Read more

Why Mobile Visitors are Different

Mobile users represent an increasingly important customer segment. Understanding that they behave in distinctly different ways than desktop users is the first step to developing an effective search marketing strategy for mobile. Read more

How SMB Marketing Managers can Exploit the Shocking Gap in Mobile Local Search

As smartphones get smarter and data packages more affordable, we’re also using our mobile phones more to search online. In fact, BIA/Kelsey, a research and consulting firm predicts that mobile search queries will overtake desktop queries by 2015. Hand-in-hand with this are statistics from Telmetrix that show 60% of mobile searchers expect the businesses that come up in search results to be within walking or a short driving distance. Read more

5 Best Christmas Apps 2013

Ladies and gentleman, we’re only a week away from our most favorite holiday – Christmas! To celebrate this year’s holiday season, here are 5 mobile applications that will make our vacation time even greater. Read more

5 Best Travel Apps for Remembrance Day Weekend 2013

With the long weekend coming up, we thought we would provide you with 5 mobile apps that will make your mini-vacation more relaxing and enjoyable. Whether you’re going to dine in downtown Vancouver or shopping in Portland, these applications will help you find the stores you want, pay for a parking spot that you desperately need with your credit card, and find the nearest gas station. Read more