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How Advertisers Can Take Advantage Of Instagram On Windows Phone

Instagram is officially coming to Windows Phone. Instagram co-founder and CEO Kevin Systrom says he’s excited to see the Window Phone community utilize the photography application to capture and share astonishing images in the coming weeks. For other application developers, this roll out implies one thing: Windows Phone is gaining importance - so important that Instagram, one of the world’s most popular apps, is now joining the Windows Phone space. Read more
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What Second Cup's Expansion Plans Mean For Other Canadian Companies

Second Cup, Canada’s very own coffee shop, is now tapping into Middle East for growth. The company opened its first café in Islamabad and Pakistan in June with plans to open 20 more in the next 3 to 5 years. This will help Second Cup shift away from the Canadian premium-coffee sector that’s dominated by Starbucks and enter a market that its Seattle-based rival will have difficulty following. Read more

Why You Should Advertise on iOS Rather Than on Android

Facebook ads on iOS are astronomically more profitable than on Android devices, accord to Nanigans’ research. The study examined 200 billion Facebook ads and found Facebook ads on iOS to be 1,790% more lucrative than on Android-powered smartphones and tablets. Moreover, iOS-based Facebook ads receive better click-through rates. Read more

How Digital Marketers Can Stay Relevant

Digital marketers are not as proficient and confident as they seem. According to Adobe’s recent research, many digital marketers lack confidence in their own digital abilities as well as their company’s marketing programs. Only 48% of business professionals who consider themselves digital marketers believe they’re proficient in their field. Read more
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What Marketers Can Learn From Charity:Water CEO Scott Harrison

Digital marketers are not as proficient and confident as they seem. According to Adobe’s recent research, many digital marketers lack confidence in their own digital abilities as well as their company’s marketing programs. Only 48% of business professionals who consider themselves digital marketers believe they’re proficient in their field. Read more
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How Facebook's Interest-based Ads Impact Remarketing Advertising

Facebook today modified its Custom Audiences feature to allow businesses to target consumers who have recently visited their websites or downloaded their mobile applications. For example, if you’re a bike shop and a visitor leaves your website after assembling a bike, you can showcase ads on his or her newsfeed to encourage him or her to continue the assembly. Read more

Google Goes Local With Its Product Listing Ads

Google has announced two new local features for product listing ads (PLAs) to a limited number of local U.S. stores. Now when people search for a product on Google, they may see a Product Listing Ad for a local store and by clicking on the ad, Google will take them to a brand new “local storefront” where they can browse items in the store’s inventory before visiting in person. The features will work on both desktops and smartphones. Read more
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How Canadian Brands Can Leverage Location-Based Advertising

Rogers Communications customers now can receive alerts to deals when they are near specific retailers. By subscribing to text messages that send deals to customers, Rogers users can first “check-in” using Foursquare and then receive discounts at six particular retailers that they are close by. Retailers include Rogers Wireless, Sears Canada, A&W Restaurants, The Second Cup Ltd., Future Shop, and Pizza Hut. Read more

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