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Chat Messaging Service Line Releases Currency for Video Ads

Line, a messaging application, today announced that it’ll release “Line Free Coin” services to Android users in 7 Asian countries (Japan, Taiwan, Hong Kong, Thailand, Indonesia, Malaysia and Singapore) in mid-January. This new launch will enable users to earn Line Coins, the company’s virtual currency, by watching promotional videos. Read more

How Twitter Will Benefit Advertisers with its New Conversion Tool for Promoted Tweets

Twitter today released a new conversion tool to help advertisers better track their conversions and engagements on Promoted Tweets. This is the micro-blogging platform’s latest addition to its analytics package. With this launch, advertisers will now be able to track conversions more accurately by adding a “purchase” conversion tag onto their confirmation page. Read more

Why Marketing Teams Need Talented Developers

“Developers! Developers! Developers!” said Microsoft CEO Steve Ballmer during his speech at a developer’s conference in 2006. Though his rambunctious speech was presented 7 years ago, Steve’s energy and passion continue to transmit across the halls of technology companies today. What’s more, his outcry for talented developers remains crucial. Read more